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Creating Graphics for Learning and Performance: Lessons in Visual Literacy 1/e
Linda L. Lohr
Published October 2002 by Prentice Hall
Copyright 2003, 324 pp., Paper
ISBN: 0-13-090712-X
List Price:
$38.67
Inventory Status:
In-Stock
   
Preface


Companion Website
Summary

It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings—including web-based training and distance learning. This book explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. KEY TOPICS: Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important information, organize that information, and integrate it into memory. MARKET: For teachers and instructional designers.

Features

  • Example/non-example strategy—Used to teach concepts. Requires students to solve a problem and compare their solution to that of others.

    • Provides practice in solving problems visually—the exact thing the text is teaching.

  • Thoroughly up-to-date material—Uses the latest techniques, tools, and technologies.

    • Helps students translate their own “mind picture” of what they want to teach into a visual that is not only appealing, but also really works in today's classrooms and corporate settings with today's tools or websites.

  • Plethora of visual examples and activities—Three or more visual problems per chapter.

    • Allows students to test their knowledge often throughout the coverage; enhances skills through hands-on practice.

  • Use of four characters' experiences—Community college teacher/technical writer, K-12 teacher, instructional designer, graphic designer/programmer. Illustrates integration of text principles across many disciplines.

    • Encourages students to see graphic design as it appears all around them; enhances its worth in students' eyes.

  • Conceptual framework based on Tools, Actions, and Perceptions (TAP)—Explores the theory behind graphic design as well as its techniques.

    • Exposes students to the “why” as well as the “how”; helps build a firmer foundation in theory than other texts, and a stronger base for future exploration and students' own creations.

  • Lists of essential resources for creating graphic designs—Websites for clip art, relevant books and magazines, and more.

    • Enable students to engage in additional research and study on their own.

  • Applicable to distance learning and web-based training.

    • Helps students design the visual cues needed when “live” teachers are not present.

  • Accompanying Website—Presents work of other students and professionals for critique and comparison.

    • Bolsters students' understanding of their competence in text material.
Table of Contents

I. INTRODUCTION.

 1. Visual Literacy for Educators and Trainers.

 2. Visuals and Learning.

II. SHAPING INSTRUCTION TO FACILITATE LEARNING.

 3. The Building Blocks: Tools, Actions, and Perceptions (TAP).

 4. Tools: From Type to Typography.

 5. Tools: Shape.

 6. Tools: Color, Depth, and Space.

 7. Actions: Contrast, Alignment, Repetition, and Proximity.

 8. Perceptions: Figure Ground.

 9. Perceptions: Hierarchy.

10. Perceptions: Gestalt.

III. PUTTING IT ALL TOGETHER.

11. ACE it! (Analyze, Create, and Evaluate).

12. Resources.



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